PROSAD

Determine Optimal Bids in Search Engine Advertising


Publication

If you would like to know more about PROSAD, we recommend you to read the following article

Skiera, Bernd / Abou Nabout, Nadia (2012): "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising", Marketing Science, 32(2), 213-220, Finalist in the Gary L. Lilien ISMS-MSI Practice Prize Competition.

Marketing Science

Video

If you would like to know more about PROSAD, we recommend you to watch the following video.

MIT Video

Prof. Dr. Bernd Skiera

Bernd Skiera is chaired professor of electronic commerce at Goethe-University in Frankfurt, Germany.

Bernd Skiera

Prof. Dr. Nadia Abou Nabout

Nadia Nabout is Professor of Interactive Marketing & Social Media at Vienna University of Economics and Business (WU Wien), Austria

Nadia Abou Nabout